Case Studies

 

Case Study #1

Client

Central Coast Concerned Mountain Bikers

Map Product

6-map series detaining San Luis Obispo County mountain bike trail networks

Goal

  • Involve more people in trail maintenance throughout SLO County.
  • The maps raise public awareness of CCCMB in our local community.
  • The extensive trail networks demarcated on every map showcase the substantial amount of maintenance labor required.
  • These maps also encourage legal riding by identifying public land ownership.

Result

CCCMB's freely available maps often serve as "the bait" to draw new visitors to the group's website. Here, it is hoped newcomers will learn more of the subtleties of the group's work and, in turn, become motivated to help improve the local trail system. Also, people who use these maps are more likely to attend future workdays because they've become invested in the trails they've been enjoying. The Maps section of the CCCMB website sees more traffic than any other part of the site.

Case Study #2

Client

American Land Conservancy

Map Product

Maps identifying parcel boundaries and land ownerships

Goal

Encourage donations to the American Land Conservancy's anticipated purchase of Wild Cherry Canyon. A prominent "Donate Now" button appears next to the map of Wild Cherry Canyon.

Result

Visualizing how the acquisition of Wild Cherry Canyon serves to provide the "missing link" in the potentially epic California Coastal Trail compels potential donors to contribute. Grant writers also feature this map in grant materials presented during fundraising.

Case Study #3

Client

Morro Bay Winter Bird Festival

Map Product

Maps identifying specific event venues.

Goal

Update existing map to project a more professional image.

Result

Positive feedback from attendees.

Before

After

Case Study #4

Client

Rachel Duchak (Romantic Literature scholar)

Map Product

Maps detailing the route traveled by a number of literary figures from the British romantic period.

Goal

Use topographic maps as a tool to help understand literary works in a two-dimensional manner.

Result

The maps help illuminate how the poets' experiences of mountain landcapes and terrain influenced the resulting poetry.

Before

After